Where tech meets creativity

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Shadowplay FX is the innovation and tech lead visual storytelling division of Joshua Tree Films, built to explore the full spectrum of imagery, from AI-generated content to high-end conventional VFX.

We don’t see the future as a choice between old and new, but as a space where both coexist with intention and purity. At Shadowplay FX, technology serves creativity. Humans shape the story, direct the emotion, and make the artistic decisions, AI simply accelerates what’s possible.

Our work extends beyond support services. We are building a Cinema ready AI studio capable of creating original content : feature films, short films, ads, cinematic concepts, and world-building experiments, using AI as a structured creative tool.

At the same time, we’re using AI to strengthen the traditional VFX pipeline: speeding up workflows, reducing complexity, and making previously impossible sequences achievable, faster, and more production-friendly. Shadowplay exists to push storytelling forward without losing its integrity, a space where innovation enhances craft, and where every frame is created with intention, curiosity, and human intelligence at the center.