Joshuatree

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Joshuatree

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Who We Are


Joshua Tree Films started in 2012 with a simple idea: stories matter. Formats change, tech shifts, audiences move, but a well-told story still cuts through. Our role is simple: to bring strong stories to life with precision, craft, and visual intent.


Over the years, we’ve built work across ad films, short films, music videos, branded content, and major feature productions. We’ve shaped high-end VFX for cinema, introduced Virtual Production to India, and now run the country’s first cinema-ready AI studio. It’s a space built for real filmmaking, not gimmicks.


For us, every project becomes part of our legacy. That’s why we treat each collaboration with the same intent: make it honest, make it precise, make it memorable.


If you have a story to tell, we’ll help you figure out the form it deserves and bring it to life in a way that lasts.


your Team

Joshua Upputuru, Co-Founder & Creative Director

With over 23 years of experience, Joshua has built a career at the intersection of advertising, filmmaking, and innovation. He began with a decade in global ad agencies such as Saatchi & Saatchi, Ogilvy & Mather, and Contract Advertising, where he helped shape leading international and Indian brands through strategy, creative, and marketing. He went on to establish Joshua Tree Films, one of India’s prominent production houses, producing and directing ad films and original content for over 13 years.


Joshua has also led as Head of Films at MediaMonks India, where he set up the Films vertical and pioneered India’s first Virtual Production Studio with Unreal technology. Most recently, he completed two full-length feature films, delivering the entire VFX for both.

Joshua brings together the rare balance of brand-building vision and production expertise, positioning him as a business head who can seamlessly bridge creativity, strategy, and execution.

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Prakash Sahoo, New Technology Head & VFX Lead

With over 17 years of experience, Prakash works at the intersection of filmmaking, real-time 3D, and next-generation VFX. His expertise spans AI-assisted workflows, Unreal Engine, Blender, previs, virtual production, and on-set VFX supervision, enabling directors and teams to visualize and execute complex ideas with clarity and precision.


He has contributed to high-pressure productions across globally recognized studios including Joshua Tree Films, DeePixel, Non-Fungible Labs (New Zealand), REDEFINE/DNEG, Trace VFX, Deluxe, Technicolor, and Reliance MediaWorks, building pipelines that merge artistic excellence with technical efficiency.


A collaborative leader, Prakash bridges directors, cinematographers, and production teams, helping projects move faster, smarter, and more creatively aligned. With a Bachelor’s Degree in Fine Arts, he blends artistry with innovation, ensuring every frame serves story and emotion.


Prakash believes the future lies in the seamless integration of AI, conventional VFX, and real-time production, a workflow where ideas move faster than limitations. This convergence reduces cost and friction, accelerates decision-making, and unlocks new creative possibilities.

For him, this isn’t just innovation, it’s a new era where imagination leads, and technology follows.

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Ankit Khullar, CFO

With 16+ years of experience across fintech, financial services, and large-scale digital transformation, Ankit brings deep financial strategy and operational discipline to Joshua Tree Studios. His portfolio includes building venture capital fund systems, blockchain-based smart contracts, crypto–fiat payment platforms, ERP solutions for government agencies, and the NSDL Electronic Medical Records System.


Before returning to India, he worked in the U.S. with leading companies such as LG Electronics, Morningstar, and Global Logistics, gaining valuable international insight into finance, technology, and scalable operational models.

Ankit holds two Master's degrees and a BSc in Corporate Finance & Statistics, along with executive credentials from Harvard, Cornell, and global agile leadership programs.


Future of Filmmaking

Ankit believes the future of cinema will be shaped by the integration of AI, virtual production, and advanced VFX pipelines—where creativity, technology, and financial intelligence work together.

For him, Joshua Tree isn’t just a studio—it’s an evolution of how films will be imagined, built, and scaled.

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Vinisha Tauro, Creative Lead

Vinisha Tauro joins Joshua Tree as Creative Lead, bringing over a decade of experience in shaping digital content, film journalism, and impact-driven campaigns. Her work with platforms like Film Companion, Mashable India, Breakthrough Trust, and the Screenwriters Association of India has honed her instinct for stories that both resonate and provoke thought. At Joshua Tree, Vinisha will helm the creative direction across projects—melding insight, emotion, and craft to create stories that connect, challenge, and captivate.


Her Thoughts

A“I’m so excited to join Joshua Tree and dive into this space where AI and creativity meet. I’ve always believed tech should fuel imagination, not replace it—and Joshua Tree is building exactly that future. After working across so many storytelling formats, I can’t wait to see how AI opens new doors for how we think, write, and create together.”

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Amay Arora, Creative Associate

Amay brings experience across filmmaking, advertising, and creative development, with four years working inside India’s rapidly evolving film and content space. He has worked in direction teams across roles including Assistant Director, Script Supervisor, and Director’s Assistant, with hands-on experience on commercial productions and an international project — The Amazing Race Australia.


Alongside his production work, Amay has directed short-format content, developed original scripts, and completed a three-year filmmaking degree, grounding his craft in cinematic language, structure, and practical storytelling.

His skill set extends beyond set life — with experience in creative research, pitch deck development, photography, graphic design, and story consulting, giving him a holistic understanding of visual communication and narrative design.


Most recently, at Chalkboard Entertainment, he contributed to concept development, screenplay evaluations, and project packaging — sharpening his ability to take ideas from spark to strategy.


Why He’s Here

Amay believes the future of filmmaking will belong to creators who understand both story and system — where AI, VFX, and new-age production methods expand storytelling rather than replace it.


For him, Joshua Tree Studios is the right place to grow —
not just as a filmmaker, but as a voice shaping the cinema of tomorrow.

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